As we continue to blaze forward into 2022, one thing is crystal clear – we are emerging as a different industry. Salons have adapted to the changes brought on by evolving COVID restrictions and shifts throughout the industry, and have learned a lot in the process. We talked to salon owners and educators to hear about what they’ve learned over the last year and a half, and how salons can embrace change by using these learnings to move forward toward success.
There seems to be a newfound willingness to listen and respond within the industry. “As business owners, we need to lean into the leadership dynamic, be more purposeful in what we want and expect,” says Allyson King, co-owner of Hair & Co BKLYN, whose New York salons faced some of the most extreme COVID restrictions in the US. “The key is to focus on the outcome and work out how to get there, not the other way around.”
In the struggle for a competitive edge, salons introduced increasingly elaborate services. Complicated, difficult to price, and often inconsistent, these service menus were a burden on salons.
Salons have taken the opportunity to simplify those services, making the dialogue between stylist and guest more straightforward. At Hair & Co BKLYN, treatments have been incorporated into specific services such as balayage, rather than treated as add-ons that the stylist had to sell to the client. Using Vish makes that conversation even easier as it shows the exact cost of the color, ensuring the ticket is uncomplicated and transparent.