What is Gender-Neutral Pricing?
In recent years there has been a shift in the industry towards gender-neutral pricing, promoting inclusivity through neutral pricing. Gender-neutral pricing’s main premise is to remove the gendered pre-fix around hair services and instead opt for a service menu name and price that reflects the service performed. For example, a ‘Men’s Cut’ is replaced by a ‘Short Hair Cut.’ What started as a strategy to create more inclusivity in the salon has proven to be just as powerful at boosting business and appealing to younger generations who longer value or appreciate labels.