The Toner Principle
A common way to demonstrate how colour color tracking can impact pricing to improve salon profits, stylist income, and overall salon business health is to dig deeper into what Vish CEO Joshua Howard calls The Toner Principle.
According to Joshua, many salons don’t realize how much revenue and personal income stylists give away when adding extra toner or gloss. He says toners are a common—and expensive—culprit. This happens when well-intentioned service providers or salon owners do one of the following things.