The start of a new year is the perfect time to explore new strategies to set your salon up for a year of success.
Lupe Voss, Co-Founder of Color Space, and Allyson King, Co-Founder of Beauty360 Consulting and Co-Owner of Hair & Co BKLYN, shared their top tips to make 2022 your best year yet.
One of the more common ways to price services in salons is all-inclusive pricing: charging the same price for a service regardless of how much colourcolor is used or how long your client’s hair is. The problem is that far too often salons will set a price that doesn’t cover what they’re actually doing. It’s time to start charging appropriately!
The key to being successful when using all-inclusive pricing is to monitor all your costs so you’re still guaranteeing the profit margin you need.
For example, if your highlight service actually includes a highlight, bond builder, glaze, and a blowout, take the cost of each of those services (and product used) and add them up – now you’ve got your new highlight pricing.
Our industry is constantly evolving, so we need to grow with it. Make ongoing education a priority. Creating an education calendar helps you progress throughout the year and gives the team something to look forward to no matter what hurdles are ahead. One thing that 2021 has taught us is that online training has become a norm and has allowed stylists to take advantage of more opportunities to learn at lower per class costs. So make sure to include a variety of training types- like virtual training and webinars alongside safe in-salon training, so you’re covered no matter what restrictions may be in place.
Start by taking a pulse on what techniques or approaches may need to be updated, and build that training into your calendar. Then you can slot in training for new techniques you’re bringing into the salon. Ongoing education benefits your stylists, your customs, and the salon.
Clients have learned to master the low maintenance look – but this doesn’t have to mean less money coming in. Instead of being afraid of how this will impact salon profits, it’s time to embrace it!
Start by identifying what’s trending in your salon. If balayage is your top service, why not create an in-between service to refresh the glaze?
Do you have a large curly hair clientele? Build a curly hair treatment and styling package designed for between cut services.
Think deliberately about what additional services you can offer to support the low maintenance look your clients are loving.
By taking the time to consider your pricing strategies and education plans, you can make sure that you’re setting your salon up for a year of success.
Want more great tips for salon success? Register for our free webinar The 2022 Colour OutlookWatch our free webinar The 2022 Color Outlook.
