With salons across the globe re-opening after unprecedented closures, salon devotees are scrambling to get back in the chair. As an owner, you have planned for the pent up demand with emails and updates to your website announcing how you will be assigning appointments, staff briefings about protocol for appointments and bracing yourself with multiple shifts and additional costs with required PPE and restricted capacity with social distancing in place. But, have you considered the sharp increase in color costs?
Salons in markets that opened first saw an increase of 175% more colorcolour on a standard retouch and most of these salons have been absorbing these costs without a strategy to account for the extra product used, cutting into their much needed profits after months of zero or limited revenue.
By setting a threshold of product allowance per service, salons are able to capture the extra product used and charge their guests. Service prices don’t change, clients are only charged based on the colorcolour used on their head. Vish has been able to help salons capture these extra product charges and pass them onto their guests.
By charging for extra product used, costs per service remains within your target and salons guarantee a return on every product dispensed, increasing profitability in a time where every gram counts.