The life-time value of a client in your chair is $15,000 – $20,000, and that doesn’t include anyone that guest will refer – family members, friends, or colleagues. It’s safe to say that when we get a new guest to sit in our chair, we should do everything in our power to keep them there.
Salon owners have determined two main reasons why guests aren’t returning to your chair.
#1 – Inconsistent Pricing
Your client has received different prices for the same service at your salon.
Without a proper system in place, services can slip and a client that booked a partial highlight but required a full head of highlights is charged only for the partial highlight. Not only are you missing out on all that extra profit, but the client now expects to pay that much each time they come for a service. This all happens because salons are busy, and stylists don’t have the time to update the front desk after each client and eventually forget by the end of the day.
In this situation, You end up charging your customer $100 for a full highlight and toner accidentally, which was really the cost of a partial highlight (the service they originally booked). Then, when they come back for their next appointment (a full highlight and toner), they’re charged $160 and it appears that you’ve raised your prices without notice, or are just charging for services arbitrarily.
#2 – Customer dissatisfaction
Your client is unhappy with the service they received, whether that be their color, cut, or their overall experience at your salon.
When a customer is dissatisfied with a cut or color, you may have to do a costly redo – or may lose that client forever. While this is a little harder to streamline and rectify, there are ways you can – and Vish is here to help.
Vish ensures consistent pricing.
Any service performed at the color bar is automatically communicated to the front desk in real time. This means that the front desk is completely aware of any extra charges or changes made during your guest’s service. When your guest walks to the front desk to pay, they’ll be charged accurately, with the full details of their service, which helps rectify the first problem of inconsistent pricing.
And how can vish solve the second problem of customer satisfaction? With Vish, you get the perfect color every time. With Vish automatically updating a guest’s profile, you’ll never misplace a formula or botch a color service again. With the “mix from history” feature, the same look will be achieved every time a guest returns, ensuring customer satisfaction, with the “refine” feature storing the formula with exact consistency whilst eliminating the excess product and waste. This gives your colorist all the tools they need to ensure the perfect color for your guest’s service. That way, when your client asks for “the same thing as last time”, even with a different colorist, Vish has you covered.
