Why listing exactly what your clients are being charged for works. And why they’ll thank you.
There are so many ways salons can price their services, but one thing is for sure – clients like to understand what they are being charged for.
Stylists often feel guilty charging for extra bowls of color used, or are too shy to ask for what they deserve for the service they completed, leaving salons and stylists unfairly absorbing extra costs. What’s even more frustrating is that clients wouldn’t resist if they knew the explanation and it was plainly outlined.
“Initially we thought we’d see pushback from clients, but once they understand that they are being charged only for product used on their head, and not what the average person uses, they were happy to pay the difference,” says Bruce Brothers from Goldie X Bob Hair Salon in Denver.
Having the Right Pricing Structure in Place
Charging the client for exactly what is used during their service is hard to do without the right tools in place. Even with those tools, if the team isn’t coached on the policy of fair pricing it can fall down and create distress within the salon ranks. Communication and transparency are essential to creating a fair pricing policy, and it’s a lot easier when you have the precise amounts used for their service.
When a salon uses an all-inclusive pricing strategy, which is the traditional method, they charge the same price regardless of how much color.
#2 – Setting a threshold of product allowed per service, and charging for any additional product used.
Charging Fairly for Product
When you are measuring every drop of color, it makes it easy to show transparently what makes up the final ticket. Here you see a receipt from a client that used an additional bowl of color. Now the stylist or front desk receptionist can explain to the client why this charge was triggered, providing that transparency.
Want to learn more about how you can transparently charge your clients? Book a demo with a product specialist.
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